Our Work

Dr. Janice Goodman & Associates

Dentist | Medical | Healthcare

The Result: A Calm, Clean, Conversion-Friendly Site

The final site feels just like Dr. Janice’s clinic — warm, grounded, and inviting. We used soft lavender and earthy browns to reflect her holistic approach and natural remedies, creating a sense of calm the moment visitors land on the homepage.

Big, welcoming office photos now sit front and center, giving patients an immediate feel for the space. The homepage walks users through all key services in a logical, easy-to-digest flow, with deeper info just a click away. The About Us page got a major glow-up too — fresh, clear team headshots and happy, vibrant family photos make it feel personal, trusted, and human.

Form submissions have skyrocketed by 520%, and organic traffic is up over 300%.

A big part of this growth comes from our ongoing partnership with Dr. Goodman — we handle regular website maintenance and keep her content fresh. When she sends over new blog articles, we optimize them with targeted keywords to boost her visibility and support her SEO goals.

Stuck in the Past (Literally)

When Dr. Janice Goodman came to us, her website felt more 1995 than modern holistic dentistry. It wasn’t mobile-friendly, it was visually flat, and it didn’t reflect the cutting-edge services her clinic offers — especially in functional and holistic care.

There was no blog (even though she loves sharing helpful reads), the navigation was messy, and key info — like full service offerings and the complete dental team — was hard to find or missing altogether. The About page still featured headshots from decades ago, and the site didn’t communicate the heart of her practice or what sets her apart.

A Fresh Start with Function and Flair

We migrated Dr. Janice Goodman’s outdated site to WordPress, giving her a flexible, modern platform built for growth. Instead of the old accordion-style one-liners for services, we created dedicated pages for each treatment — giving patients detailed, helpful info about everything her clinic offers in holistic and functional dentistry.

To bring her brand to life, we built a custom style guide with a calming color palette Janice loved, and curated high-quality stock imagery that captured the warm, family-friendly vibe of her practice. Next up: content that felt truly hers. We organized a professional photo shoot to capture new team headshots and welcoming office photos, giving the site personality, trust, and a human touch.

Services

Custom WordPress Website Design
Built on a flexible, modern platform tailored to her practice’s unique needs.
Ecommerce Integration
For a future product launch of all natural dental products
Content Creation
Wrote and expanded content for dental blog posts and to each individual dental service pages to educate and convert.
SEO Strategy & Keyword Research
Identified high-value keywords and optimized content to boost organic traffic -and new patient appointments!
Professional Photography
Coordinated a photo shoot to capture updated team headshots and welcoming office visuals.

Handy4Hire

Toronto Jet Ski Rentals

"A Joy to Work With!"

Holly is a joy to work with, she is a very talented web designer and knows the dental profession as we worked together at Oral Health Group so I don't have to explain what the Itero Scanner is or where to place it on my website -she already knows dental products and procedures. She created all the content on my practice website and took the reins in capturing headshots for my dental team along with office photography for our homepage slider. Her work has enabled me to be chairside with my patients. She is patient, thorough and thoughtful in her process. I trust her as my website manager and thrilled she could create an online store within my practice website.

Dr. Janice Goodman Dentisty in Toronto

Get Started with Vibe WebFX Today

Reach out today to discuss your website redesign, new website launch or if you need online marketing help.